Coors Light CapFi

Art Direction
UX - UI

“No more throwing away your Coors Light bottle cap. Now with the Coors Light CapFi enjoy expanded data storage for free. The first ‘bottle-cap’ with NFC Data integrated.”

“No more throwing away your Coors Light bottle cap. Now with the Coors Light CapFi enjoy expanded data storage for free. The first ‘bottle-cap’ with NFC Data integrated.”

Landing page created to support April Fools story. Mobile optimized to support audience targeting 18 – 24 early adopters. Content and email marketing was also in the mix to carry the experience.

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Eliud Echevarría  -

Digital Designer

Contact  -

echevarriaeliud@gmail.com